{"title":"Applied Nutrition","description":"\u003ch2\u003eQuick facts\u003c\/h2\u003e\n  \u003cdiv class=\"el-quick-facts\"\u003e\n    \u003ctable\u003e\n      \u003ctbody\u003e\n      \u003ctr\u003e\n        \u003cth scope=\"row\" style=\"text-align: left; padding-right: 12px;\"\u003eFounded\u003c\/th\u003e\n        \u003ctd\u003eUK sports nutrition brand, listed on AIM 2024\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth scope=\"row\" style=\"text-align: left; padding-right: 12px;\"\u003eCountry\u003c\/th\u003e\n        \u003ctd\u003eUK\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth scope=\"row\" style=\"text-align: left; padding-right: 12px;\"\u003eMade by\u003c\/th\u003e\n        \u003ctd\u003eApplied Nutrition plc\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth scope=\"row\" style=\"text-align: left; padding-right: 12px;\"\u003eDietary status\u003c\/th\u003e\n        \u003ctd\u003eMost products contain milk; some vegan options; check pack per variant\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eAbout Applied Nutrition\u003c\/h2\u003e\n\n  \u003cp\u003eApplied Nutrition is a UK sports nutrition brand best known for the Critical Cookie protein cookie, the Body Fuel energy hydration drink and the ABE (All Black Everything) pre-workout line. The brand listed on London's AIM market in 2024, reflecting its growth from independent sports nutrition retailer to broader supermarket and convenience distribution. The product range spans cookies, hydration drinks, pre-workout, protein powder and recovery formulations, with particular strength in the convenient grab-and-go protein snack category.\u003c\/p\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eThe Applied Nutrition range we stock\u003c\/h2\u003e\n\n  \u003cp\u003eSix Applied Nutrition products covering the brand's bestsellers.\u003c\/p\u003e\n\n  \u003cdiv class=\"el-table-wrap\"\u003e\n    \u003ctable\u003e\n      \u003cthead\u003e\n        \u003ctr\u003e\n          \u003cth scope=\"col\"\u003eProduct\u003c\/th\u003e\n          \u003cth scope=\"col\"\u003eProfile\u003c\/th\u003e\n        \u003c\/tr\u003e\n      \u003c\/thead\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eCritical Cookie Double Chocolate 60g\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eSoft protein cookie, the brand's flagship. 18g+ protein per cookie\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eCritical Cookie White Chocolate 60g\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eWhite chocolate variant with the same protein profile\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eCritical Cookie Birthday Cake 60g\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eSweet birthday-cake flavour, popular newer addition\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eBody Fuel Energy 500ml\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eHydration-and-energy drink with electrolytes and caffeine\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eABE Pre-Workout sachets\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eSingle-serve pre-workout with caffeine and performance ingredients\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eCritical Whey Protein 1kg tub\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eWhey protein powder in multiple flavours for daily protein intake\u003c\/td\u003e\n        \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eIngredients and allergens\u003c\/h2\u003e\n\n  \u003cp\u003eCritical Cookie contains wheat flour, protein blend (whey concentrate, milk protein), sugar, vegetable oils, chocolate chips, glycerol, natural and artificial flavourings, salt, baking agents, and emulsifiers. Contains milk, wheat (gluten), soya. Body Fuel contains water, electrolytes, caffeine (around 150mg per 500ml), natural and artificial flavours, sweeteners, vitamins. ABE Pre-Workout contains caffeine (typically 200mg+ per serving), beta-alanine, taurine, citrulline and other performance ingredients; not recommended for caffeine-sensitive users or under-18s. Most products are not vegan, not dairy-free, not gluten-free. Not formally halal certified across the range. Always check the back of each individual product for the most accurate allergen and dietary information.\u003c\/p\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eWho Applied Nutrition is for\u003c\/h2\u003e\n\n  \u003cp\u003e\u003cstrong\u003eGym and bodybuilding shoppers:\u003c\/strong\u003e the Critical Whey, Critical Cookie and ABE Pre-Workout cover the three core gym nutrition needs (daily protein, post-workout snack, pre-workout caffeine). Pair with our \u003ca href=\"\/collections\/grenade\"\u003eGrenade\u003c\/a\u003e and \u003ca href=\"\/collections\/warrior\"\u003eWarrior\u003c\/a\u003e bars for protein variety.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003eCritical Cookie fans:\u003c\/strong\u003e the cookie is widely considered one of the best-tasting protein cookies in the UK market. The Double Chocolate and Birthday Cake flavours have particularly strong followings.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003eEnergy drink + protein combo buyers:\u003c\/strong\u003e Body Fuel pairs caffeine with electrolytes for shoppers who want energy plus hydration in a single drink. Pair with \u003ca href=\"\/collections\/good-to-go\"\u003eGood To Go\u003c\/a\u003e sachets for non-caffeinated hydration variety.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003ePre-workout users:\u003c\/strong\u003e ABE delivers significant pre-workout intensity. Not recommended as an everyday product but suits high-intensity training days.\u003c\/p\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eBuy Applied Nutrition online in the UK\u003c\/h2\u003e\n\n  \u003cp\u003eBuild your basket from across the Applied Nutrition range and our wider supplements selection to qualify for free UK delivery over £20. Applied Nutrition pairs especially well with our \u003ca href=\"\/collections\/grenade\"\u003eGrenade\u003c\/a\u003e and \u003ca href=\"\/collections\/phd\"\u003ePhD\u003c\/a\u003e protein bar ranges. Order before our daily cut-off for same-day dispatch.\u003c\/p\u003e\n\n  \u003cbr\u003e\n\n  \u003cdiv itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"\u003e\n\n    \u003ch2\u003eApplied Nutrition: frequently asked questions\u003c\/h2\u003e\n\n    \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n      \u003ch3 itemprop=\"name\"\u003eHow much protein is in a Critical Cookie?\u003c\/h3\u003e\n      \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n        \u003cp itemprop=\"text\"\u003eEach 60g Critical Cookie delivers around 18-19g of protein from a whey concentrate and milk protein blend, with around 200-220 calories depending on the flavour. This protein-to-calorie ratio puts the Critical Cookie alongside leading protein bars like \u003ca href=\"\/collections\/grenade\"\u003eGrenade Carb Killa\u003c\/a\u003e (20-23g protein) and \u003ca href=\"\/collections\/warrior\"\u003eWarrior Crunch\u003c\/a\u003e (20g) for comparable macros.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n      \u003ch3 itemprop=\"name\"\u003eWhat is ABE pre-workout?\u003c\/h3\u003e\n      \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n        \u003cp itemprop=\"text\"\u003eABE (All Black Everything) is Applied Nutrition's pre-workout supplement line, containing caffeine (around 200mg+ per serving), beta-alanine (often causing the tingling skin sensation called paresthesia), citrulline malate, taurine and other performance ingredients. Take 20-30 minutes before training. Not recommended for caffeine-sensitive users, anyone under 18, pregnant or breastfeeding women, or anyone taking medication that interacts with stimulants.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n      \u003ch3 itemprop=\"name\"\u003eAre Applied Nutrition products vegan?\u003c\/h3\u003e\n      \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n        \u003cp itemprop=\"text\"\u003eMost Applied Nutrition products contain whey or milk protein and are not vegan. The brand has launched some vegan-suitable products in recent years but the core Critical Cookie and Critical Whey lines remain dairy-based. For fully plant-based sports nutrition, see our \u003ca href=\"\/collections\/huel\"\u003eHuel\u003c\/a\u003e range which is entirely vegan.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n      \u003ch3 itemprop=\"name\"\u003eWhere is Applied Nutrition made?\u003c\/h3\u003e\n      \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n        \u003cp itemprop=\"text\"\u003eApplied Nutrition is a UK brand with UK-based manufacturing. The company listed on London's AIM market in 2024 reflecting its growth from specialist sports nutrition retailer to broader supermarket and convenience distribution. The brand has UK retail listings across major gym retailers, supermarkets and online sports nutrition stores.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e","products":[{"product_id":"applied-nutrition-critical-cookie-chocolate-chip-73g","title":"Applied Nutrition Chocolate Chip Cookie 73g Box","description":"\u003ch2\u003eApplied Nutrition Critical Cookie Chocolate Chip 73g\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eApplied Nutrition Critical Cookie Chocolate Chip 73g\u003c\/strong\u003e is a generously sized, soft-baked protein cookie packed with 17g of whey protein and loaded with dark chocolate chunks for a treat that is as satisfying as it is functional. Each individually wrapped cookie comes in at 329 calories — a proper snack that earns its place in your gym bag, lunch box, or desk drawer.\u003c\/p\u003e\n\n\u003cp\u003eMade by Applied Nutrition, the Liverpool-based sports nutrition brand. Available in Chocolate Chip, Salted Caramel and Chocolate Chip, White Chocolate Raspberry, and Double Chocolate.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlavour:\u003c\/strong\u003e Rich dark chocolate chip cookie\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePack size:\u003c\/strong\u003e 73g individually wrapped cookie\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProtein:\u003c\/strong\u003e 17g per cookie\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCalories:\u003c\/strong\u003e 329 kcal per cookie\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Soft-baked, fresh cookie texture\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eContains:\u003c\/strong\u003e Milk, wheat, soy; may contain nuts; check on-pack for full allergens\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSafety:\u003c\/strong\u003e Dietary supplements are not a substitute for a balanced diet\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Applied Nutrition\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Post-workout, on-the-go, protein snacking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eAllergen and ingredient info: Always check the on-pack ingredients list before consuming if you have allergies or dietary requirements.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Applied Nutrition","offers":[{"title":"12 Pcs","offer_id":58097496850819,"sku":"ANCCCHCP-S","price":24.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/1803\/3795\/files\/applied-nutrition-critical-cookie-choc-chip.jpg?v=1779368994"},{"product_id":"applied-nutrition-critical-cookie-salted-caramel-chocolate-chip-73g","title":"Applied Nutrition Salted Caramel \u0026 Chocolate Chip Cookie 73g Box","description":"\u003ch2\u003eApplied Nutrition Critical Cookie Salted Caramel \u0026amp; Chocolate Chip 73g\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eApplied Nutrition Critical Cookie Salted Caramel and Chocolate Chip 73g\u003c\/strong\u003e is a soft-baked protein cookie combining the sweet, buttery warmth of salted caramel with white chocolate chunks and that satisfying cookie texture. With 17g of whey protein and under 2g of sugar, it makes indulging a very easy decision.\u003c\/p\u003e\n\n\u003cp\u003eMade by Applied Nutrition. Individually wrapped for freshness.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlavour:\u003c\/strong\u003e Salted caramel with white chocolate chunks\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePack size:\u003c\/strong\u003e 73g individually wrapped cookie\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProtein:\u003c\/strong\u003e 17g per cookie\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Soft-baked, fresh cookie texture\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eContains:\u003c\/strong\u003e Milk, wheat, soy; may contain nuts; check on-pack for full allergens\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSafety:\u003c\/strong\u003e Dietary supplements are not a substitute for a balanced diet\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Applied Nutrition\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Post-workout, on-the-go, protein snacking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eAllergen and ingredient info: Always check the on-pack ingredients list before consuming if you have allergies or dietary requirements.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Applied Nutrition","offers":[{"title":"12 Pcs","offer_id":58097497375107,"sku":"ANCCSLTDCML-S","price":24.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/1803\/3795\/files\/applied-nutrition-critical-cookie-salted-caramel.jpg?v=1779368995"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/1803\/3795\/collections\/applied-nutrition-logo.jpg?v=1780066299","url":"https:\/\/gosweet.co.uk\/collections\/applied-nutrition.oembed","provider":"Go Sweet","version":"1.0","type":"link"}