{"title":"Bubs","description":"\u003ch2\u003eQuick facts\u003c\/h2\u003e\n  \u003cdiv class=\"el-quick-facts\"\u003e\n    \u003ctable\u003e\n      \u003ctbody\u003e\n      \u003ctr\u003e\n        \u003cth scope=\"row\" style=\"text-align: left; padding-right: 12px;\"\u003eFounded\u003c\/th\u003e\n        \u003ctd\u003e1984 in Sweden\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth scope=\"row\" style=\"text-align: left; padding-right: 12px;\"\u003eCountry\u003c\/th\u003e\n        \u003ctd\u003eSweden\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth scope=\"row\" style=\"text-align: left; padding-right: 12px;\"\u003eMade by\u003c\/th\u003e\n        \u003ctd\u003eBubs Godis AB (Swedish family business)\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth scope=\"row\" style=\"text-align: left; padding-right: 12px;\"\u003eDietary status\u003c\/th\u003e\n        \u003ctd\u003eMost variants are vegan, gelatine-free; check pack per variant\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eAbout Bubs\u003c\/h2\u003e\n\n  \u003cp\u003eBubs Godis is a Swedish confectionery brand founded in 1984, specialising in marshmallow-foam sweets and sour candy. The brand has remained Swedish family-owned and built its international reputation through the soft, light-textured foam sweets that don't really have a direct UK equivalent. Bubs became a major TikTok and social-media-driven import sensation in the late 2010s and 2020s, with Swedish candy as a category having grown significantly in UK and US import markets. Most products use natural pectin or gelling agents rather than gelatine, making the range vegan-suitable.\u003c\/p\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eThe Bubs range we stock\u003c\/h2\u003e\n\n  \u003cp\u003eBubs candy variants covering the bestselling Swedish formats.\u003c\/p\u003e\n\n  \u003cdiv class=\"el-table-wrap\"\u003e\n    \u003ctable\u003e\n      \u003cthead\u003e\n        \u003ctr\u003e\n          \u003cth scope=\"col\"\u003eVariant\u003c\/th\u003e\n          \u003cth scope=\"col\"\u003eProfile\u003c\/th\u003e\n        \u003c\/tr\u003e\n      \u003c\/thead\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eBubs Sour Skulls\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eSkull-shaped sour foam sweets, the brand's iconic visual format\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eBubs Raspberry \u0026amp; Liquorice\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eFoam sweets in a raspberry-and-liquorice combination, classic Swedish profile\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eBubs Cola\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eCola-flavoured foam sweets, less sweet than US cola gummies\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eBubs Salt Skulls\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eSalty-liquorice variant for shoppers seeking the Scandinavian salt-liquorice profile\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eBubs Mix Bag\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eAssorted mixed flavours in a sharing bag format\u003c\/td\u003e\n        \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eIngredients and allergens\u003c\/h2\u003e\n\n  \u003cp\u003eBubs sweets typically contain sugar, glucose syrup, water, modified starch, gelling agent (pectin or agar), citric acid, natural and artificial flavourings, and colourings. Most variants are vegan-suitable, using plant-based gelling agents instead of gelatine. The salt-liquorice variants contain ammonium chloride (the salt-liquorice ingredient that gives Scandinavian liquorice its distinctive salty-bitter taste). The sour variants contain malic acid for sour intensity. Not formally halal certified but the recipes contain no obviously haram ingredients. Always check the back of each individual pack for the most accurate allergen and dietary information.\u003c\/p\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eWho Bubs is for\u003c\/h2\u003e\n\n  \u003cp\u003e\u003cstrong\u003eSwedish candy enthusiasts:\u003c\/strong\u003e Bubs is one of the top three Swedish candy brands by international visibility. UK shoppers exploring the Scandinavian sweet category typically start with Bubs.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003eSoft foam texture fans:\u003c\/strong\u003e the foam texture is distinctively different from gummies, marshmallows or jellies. Shoppers who like marshmallow texture but find UK marshmallows too sweet often prefer Bubs.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003eVegan sweet builders:\u003c\/strong\u003e most Bubs variants are vegan-suitable, useful for shoppers building a vegan-friendly pick-and-mix selection. Pair with our \u003ca href=\"\/collections\/vegan-sweets\"\u003evegan sweets\u003c\/a\u003e range for broader builds.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003eSalt-liquorice (salmiak) seekers:\u003c\/strong\u003e the Scandinavian salt-liquorice profile is genuinely unusual outside Scandinavia and has its own dedicated international following. The Bubs Salt Skulls are an accessible entry point.\u003c\/p\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eBuy Bubs online in the UK\u003c\/h2\u003e\n\n  \u003cp\u003eBuild your basket from across the Bubs range and our wider \u003ca href=\"\/collections\/sour-sweets\"\u003esour sweets\u003c\/a\u003e and \u003ca href=\"\/collections\/vegan-sweets\"\u003evegan sweets\u003c\/a\u003e selections to qualify for free UK delivery over £20. Bubs pairs especially well with our other European sweet imports for varied Scandinavian-inspired builds. Order before our daily cut-off for same-day dispatch.\u003c\/p\u003e\n\n  \u003cbr\u003e\n\n  \u003cdiv itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"\u003e\n\n    \u003ch2\u003eBubs Swedish candy: frequently asked questions\u003c\/h2\u003e\n\n    \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n      \u003ch3 itemprop=\"name\"\u003eWhat is Swedish candy?\u003c\/h3\u003e\n      \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n        \u003cp itemprop=\"text\"\u003eSwedish candy (\"godis\") is a category of Scandinavian confectionery characterised by distinctive textures (foam, gummy, soft chew), bold flavours (often including salt-liquorice or salmiak), and traditional pick-and-mix retail formats. Swedish supermarkets typically dedicate large sections to bulk pick-and-mix candy. The category has built strong international following through TikTok and YouTube exposure, particularly the foam-texture and sour candy varieties.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n      \u003ch3 itemprop=\"name\"\u003eAre Bubs sweets vegan?\u003c\/h3\u003e\n      \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n        \u003cp itemprop=\"text\"\u003eMost Bubs sweets are vegan-suitable, using plant-based pectin and starch as gelling agents instead of gelatine. The brand has built its international reputation partly on offering vegan-friendly sweets in formats normally reliant on gelatine. Always check the back of each individual pack for confirmation as some specialty variants may differ.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n      \u003ch3 itemprop=\"name\"\u003eWhat is salt liquorice?\u003c\/h3\u003e\n      \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n        \u003cp itemprop=\"text\"\u003eSalt liquorice (salmiak in Finnish, salmiakki in Swedish) is liquorice combined with ammonium chloride, which gives a distinctive salty-bitter taste alongside the standard liquorice profile. Common throughout Scandinavia and the Netherlands, salmiak is largely unknown elsewhere. The taste is polarising , Scandinavians tend to love it, non-Scandinavians often find it shocking on first taste. Many shoppers build a tolerance and end up enjoying it.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n      \u003ch3 itemprop=\"name\"\u003eHow is Bubs different from Haribo?\u003c\/h3\u003e\n      \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n        \u003cp itemprop=\"text\"\u003eBubs uses soft foam textures rather than the firmer gelatine-gummy texture of Haribo. Most Bubs variants are vegan (gelatine-free) while standard Haribo uses gelatine and is not vegan. Bubs flavour profiles tend less sweet and more complex (raspberry-liquorice, salt-liquorice) compared to Haribo's broadly sweeter approach. The brands target different positions in the gummy\/foam sweet market.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e","products":[{"product_id":"bubs-swedish-candy-156g-banana-toffee","title":"BUBS Swedish Candy 156g Banana Toffee Box","description":"\u003ch2\u003eBUBS Swedish Candy Banana Toffee 156g\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eBUBS Swedish Candy Banana Toffee 156g\u003c\/strong\u003e are Sweet Banana Toffee Ovals — soft, pillowy foam gummies with the mellow creaminess of banana paired with the warm, smooth notes of toffee. The signature BUBS foamy texture is lighter than a traditional gummy but more satisfying than a marshmallow. Vegan, gluten free, and packed in a 156g bag.\u003c\/p\u003e\n\n\u003cp\u003eMade by BUBS, the iconic Swedish confectionery brand.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlavour:\u003c\/strong\u003e Sweet banana and creamy toffee\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePack size:\u003c\/strong\u003e 156g bag\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShape:\u003c\/strong\u003e Banana Toffee Ovals\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Soft, pillowy foam gummy\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Vegans; gluten free\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e BUBS Swedish Candy\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Sharing, gifting, fans of Swedish candy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eAllergen and ingredient info: Always check the on-pack ingredients list before consuming if you have allergies or dietary requirements.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"BUBS","offers":[{"title":"8 Pcs","offer_id":58074501742979,"sku":"BUBBANTOFF-C","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/1803\/3795\/files\/bubs-sweet-ovals-banana-toffee.jpg?v=1779182506"},{"product_id":"bubs-swedish-candy-156g-lemon-raspberry","title":"BUBS Swedish Candy 156g Lemon Raspberry Box","description":"\u003ch2\u003eBUBS Swedish Candy Lemon Raspberry 156g\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eBUBS Swedish Candy Lemon Raspberry 156g\u003c\/strong\u003e are Sour Lemon Raspberry Skulls (Skalle) — soft, sour foam gummies combining bright citrus lemon with tart raspberry in a fun skull shape. Bold sweet-sour balance and the signature BUBS pillowy foam texture make these one of the most popular lines from this viral Swedish candy brand. Vegan and gluten free.\u003c\/p\u003e\n\n\u003cp\u003eMade by BUBS, the iconic Swedish confectionery brand.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlavour:\u003c\/strong\u003e Sour lemon and tart raspberry\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePack size:\u003c\/strong\u003e 156g bag\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShape:\u003c\/strong\u003e Sour Lemon Raspberry Skulls (Skalle)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Soft, pillowy sour foam gummy\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Vegans; gluten free\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e BUBS Swedish Candy\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Sour candy fans, sharing, gifting\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eAllergen and ingredient info: Always check the on-pack ingredients list before consuming if you have allergies or dietary requirements.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"BUBS","offers":[{"title":"8 Pcs","offer_id":58074501775747,"sku":"BUBLMONRPB-C","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/1803\/3795\/files\/bubs-sour-skalle-lemon-raspberry.jpg?v=1779182507"},{"product_id":"bubs-swedish-candy-156g-strawberry-vanilla","title":"BUBS Swedish Candy 156g Strawberry Vanilla Box","description":"\u003ch2\u003eBUBS Swedish Candy Strawberry Vanilla 156g\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eBUBS Swedish Candy Strawberry Vanilla 156g\u003c\/strong\u003e are Sour Strawberry Vanilla Diamonds — soft, sour foam gummies delivering sweet strawberry and smooth, creamy vanilla in a diamond shape. The combination is dreamy: tart strawberry on the front, gentle vanilla on the finish. Vegan and gluten free.\u003c\/p\u003e\n\n\u003cp\u003eMade by BUBS, the iconic Swedish confectionery brand.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlavour:\u003c\/strong\u003e Sweet strawberry and smooth vanilla\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePack size:\u003c\/strong\u003e 156g bag\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShape:\u003c\/strong\u003e Sour Strawberry Vanilla Diamonds\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Soft, pillowy foam gummy\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Vegans; gluten free\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e BUBS Swedish Candy\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Sharing, gifting, Swedish candy fans\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eAllergen and ingredient info: Always check the on-pack ingredients list before consuming if you have allergies or dietary requirements.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"BUBS","offers":[{"title":"8 Pcs","offer_id":58074501808515,"sku":"BUBSTRWBVAN-C","price":21.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/1803\/3795\/files\/bubs-sour-ovals-strawberry-vanilla.jpg?v=1779182509"},{"product_id":"bubs-swedish-candy-156g-tutti-frutti","title":"BUBS Swedish Candy 156g Tutti Frutti Box","description":"\u003ch2\u003eBUBS Swedish Candy Tutti Frutti 156g\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eBUBS Swedish Candy Tutti Frutti 156g\u003c\/strong\u003e are Sour Tutti Frutti Diamonds — sour diamond-shaped foam gummies bursting with a vibrant all-the-fruits flavour. Bold, multi-fruit, and full of the tangy-sweet BUBS character. Vegan and gluten free in a 156g bag.\u003c\/p\u003e\n\n\u003cp\u003eMade by BUBS, the iconic Swedish confectionery brand.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlavour:\u003c\/strong\u003e Vibrant mixed tutti frutti\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePack size:\u003c\/strong\u003e 156g bag\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShape:\u003c\/strong\u003e Sour Tutti Frutti Diamonds\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Soft, pillowy sour foam gummy\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Vegans; gluten free\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e BUBS Swedish Candy\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Sour candy fans, sharing, gifting\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eAllergen and ingredient info: Always check the on-pack ingredients list before consuming if you have allergies or dietary requirements.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"BUBS","offers":[{"title":"8 Pcs","offer_id":58074501841283,"sku":"BUBTUTFRUT-C","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/1803\/3795\/files\/bubs-sour-diamond-tutti-frutti.jpg?v=1779182510"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/1803\/3795\/collections\/bubs-logo.jpg?v=1780066826","url":"https:\/\/gosweet.co.uk\/collections\/bubs.oembed","provider":"Go Sweet","version":"1.0","type":"link"}