{"title":"Feastables","description":"\u003ch2\u003eQuick facts\u003c\/h2\u003e\n  \u003cdiv class=\"el-quick-facts\"\u003e\n    \u003ctable\u003e\n      \u003ctbody\u003e\n      \u003ctr\u003e\n        \u003cth scope=\"row\" style=\"text-align: left; padding-right: 12px;\"\u003eFounded\u003c\/th\u003e\n        \u003ctd\u003e2022\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth scope=\"row\" style=\"text-align: left; padding-right: 12px;\"\u003eCountry\u003c\/th\u003e\n        \u003ctd\u003eUSA\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth scope=\"row\" style=\"text-align: left; padding-right: 12px;\"\u003eMade by\u003c\/th\u003e\n        \u003ctd\u003eFeastables LLC (Jimmy \"MrBeast\" Donaldson)\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth scope=\"row\" style=\"text-align: left; padding-right: 12px;\"\u003eDietary status\u003c\/th\u003e\n        \u003ctd\u003eVegetarian-suitable, palm-oil free, reduced sugar\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eAbout Feastables\u003c\/h2\u003e\n\n  \u003cp\u003eFeastables is the American chocolate brand launched in 2022 by Jimmy Donaldson (MrBeast), the world's most-subscribed YouTube creator. The product positioning leans clean-ingredient: reduced sugar, no artificial flavours, palm-oil-free recipe, and a simplified ingredients list. The UK range covers Milk Chocolate, Original Chocolate, Cookies and Cream and Peanut Butter, and the brand has fast become a default pick for Gen Z and creator-fan households.\u003c\/p\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eWhat makes Feastables different\u003c\/h2\u003e\n\n  \u003cp\u003eThree things separate Feastables from the mainstream chocolate aisle.\u003c\/p\u003e\n\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSimple ingredient list\u003c\/strong\u003e: each bar contains 6 or 7 ingredients only. The standard Milk Chocolate bar is sugar, whole milk powder, cocoa butter, cocoa mass, soya lecithin and vanilla extract. No artificial flavours, no synthetic emulsifiers beyond standard soya lecithin, no excess additives.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEthically sourced cocoa\u003c\/strong\u003e: the Tony's Open Chain partnership commits the brand to cocoa sourced without child labour. This is a meaningful claim, since the global chocolate industry has well-documented labour issues that most mainstream brands address through certification schemes of varying rigour.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGrass-fed milk\u003c\/strong\u003e: the milk powder is from grass-fed cows, which is unusual at this price point and gives a slightly different flavour profile to the standard mass-market chocolate.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003eThe bars sit between premium-ingredient brands (Tony's Chocolonely, Vivani, Divine) and mainstream commercial chocolate (Cadbury, Milka, Galaxy) on the ingredient cleanliness axis. They're not as expensive as the boutique-ethical brands, but they're cleaner-ingredient than the supermarket standard bars. For UK shoppers wanting ethically sourced chocolate at a more accessible price than Tony's Chocolonely, Feastables is a useful middle option.\u003c\/p\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eThe 4 Feastables bars we stock\u003c\/h2\u003e\n\n  \u003cp\u003eEach bar is 60g, individually wrapped, in the brand's signature minimalist packaging.\u003c\/p\u003e\n\n  \u003cdiv class=\"el-table-wrap\"\u003e\n    \u003ctable\u003e\n      \u003cthead\u003e\n        \u003ctr\u003e\n          \u003cth scope=\"col\"\u003eBar\u003c\/th\u003e\n          \u003cth scope=\"col\"\u003eProfile\u003c\/th\u003e\n        \u003c\/tr\u003e\n      \u003c\/thead\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eMilk Chocolate\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eThe original Feastables bar. Smooth milk chocolate, 6 ingredients: sugar, whole milk powder, cocoa butter, cocoa mass, soya lecithin, vanilla extract. Cocoa solids 30% minimum, milk solids 22% minimum\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eMilk Crunch\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eThe Milk Chocolate recipe with crispy puffed rice (6% of the bar) embedded. Cocoa solids 30%, milk solids 18%. Texture contrast against the smooth chocolate\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003ePeanut Butter\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eMilk chocolate filled with smooth peanut butter (peanuts, sugar, palm oil, salt). The bar formerly known as \"Deez Nutz\" before the 2024 legal rename\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eAlmond\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eMilk chocolate studded with crunchy almond chunks. Whole-nut format rather than ground\u003c\/td\u003e\n        \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eIngredients and allergens\u003c\/h2\u003e\n\n  \u003cp\u003eStandard ingredient list for Feastables Milk Chocolate (the cleanest of the four):\u003c\/p\u003e\n\n  \u003cp\u003e\u003cem\u003eSugar, Whole MILK Powder, Cocoa Butter, Cocoa Mass, Emulsifier (SOYA Lecithin), Vanilla Extract.\u003c\/em\u003e\u003c\/p\u003e\n\n  \u003cp\u003eAllergen profile: \u003cstrong\u003econtains milk and soya\u003c\/strong\u003e as direct ingredients across all products. The Peanut Butter bar adds \u003cstrong\u003epeanuts\u003c\/strong\u003e. The Almond bar adds \u003cstrong\u003etree nuts\u003c\/strong\u003e. May contain traces of peanuts, tree nuts, egg, wheat and gluten due to shared facility production in Peru. All four bars are \u003cstrong\u003evegetarian\u003c\/strong\u003e. Not formally halal certified for the UK market, although the recipe contains no haram ingredients and is kosher certified by OU Kosher as of February 2025. Strict vegans should avoid because of the dairy content; the brand does sell an \"Original Chocolate\" plant-based variant in some markets that's distinct from the four bars we stock here.\u003c\/p\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eWho Feastables is for\u003c\/h2\u003e\n\n  \u003cp\u003e\u003cstrong\u003eMrBeast fans:\u003c\/strong\u003e the obvious starting audience. If you follow the YouTube channel, Feastables is the product line. Buy a bar, support the cocoa-supply mission, get the chocolate that fans across 50+ countries have been talking about.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003eCleaner-ingredient chocolate buyers:\u003c\/strong\u003e the 6-ingredient recipe is genuinely simpler than most mainstream chocolate bars. If you read labels and want to minimise artificial additives without paying the boutique-ethical price point, Feastables fits the gap.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003eEthically-sourced cocoa buyers:\u003c\/strong\u003e the Tony's Open Chain partnership is a meaningful commitment. For shoppers who care about cocoa supply chain ethics but find Tony's Chocolonely or Divine too premium, Feastables is the accessible option.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003eCross-shopping with other premium chocolate:\u003c\/strong\u003e pairs naturally with our wider \u003ca href=\"\/collections\/chocolate\"\u003echocolate range\u003c\/a\u003e for a mixed basket. Sits in a different category to \u003ca href=\"\/collections\/milka\"\u003eMilka\u003c\/a\u003e (European mass-market) and \u003ca href=\"\/collections\/cadbury\"\u003eCadbury\u003c\/a\u003e (mainstream).\u003c\/p\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eBuy Feastables online in the UK\u003c\/h2\u003e\n\n  \u003cp\u003eAll 4 Feastables bars stocked at the 60g size. UK supermarket distribution has expanded since the brand launched in July 2023, with Tesco, Sainsbury's, Asda, B\u0026amp;M and some Co-op stores carrying the headline Milk Chocolate and Milk Crunch variants. The Peanut Butter and Almond variants are less consistently stocked on supermarket shelves and move primarily through specialist retailers. Build the basket past £20 to qualify for free UK delivery. The four bars together make a complete Feastables tasting set across the milk, crunch, peanut butter and nut formats. Orders placed before our daily cut-off are dispatched the same working day.\u003c\/p\u003e\n\n  \u003cbr\u003e\n\n  \u003cdiv itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"\u003e\n\n    \u003ch2\u003eFeastables UK: frequently asked questions\u003c\/h2\u003e\n\n    \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n      \u003ch3 itemprop=\"name\"\u003eWho makes Feastables?\u003c\/h3\u003e\n      \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n        \u003cp itemprop=\"text\"\u003eFeastables Inc. was founded in January 2022 by Jimmy Donaldson (the American YouTuber MrBeast) and co-founder Jim Murray, formerly president of the protein-bar company RXBAR. The chocolate is manufactured in Peru by Machu Picchu Foods SAC, who supply the chocolate base. The company is incorporated in the United States and operates Feastables as a standalone brand under MrBeast's broader business portfolio. The brand has expanded to over 50 countries since launch.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n      \u003ch3 itemprop=\"name\"\u003eAre Feastables halal?\u003c\/h3\u003e\n      \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n        \u003cp itemprop=\"text\"\u003eFeastables are not formally halal certified for the UK market. The recipe contains no haram ingredients (no pork, no alcohol) and is suitable for vegetarians. As of February 2025, Feastables received kosher certification from OU Kosher. Halal-keeping shoppers who need certified labels should verify the individual bag and look at our wider \u003ca href=\"\/collections\/halal-sweets\"\u003ehalal sweets range\u003c\/a\u003e for explicitly certified alternatives.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n      \u003ch3 itemprop=\"name\"\u003eWhy did Feastables rename \"Deez Nutz\" to \"Peanut Butter\"?\u003c\/h3\u003e\n      \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n        \u003cp itemprop=\"text\"\u003eIn February 2024, Feastables revised its formulation and packaging, dropping the \"MrBeast Bar\" naming and renaming the \"Deez Nutz\" flavour to simply \"Peanut Butter\". The rename followed a legal claim from a peanut company called Dee's Nuts. The product itself is unchanged: milk chocolate filled with smooth peanut butter made from peanuts, sugar, palm oil and salt. Only the name changed.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n      \u003ch3 itemprop=\"name\"\u003eWhat's the difference between Feastables and other chocolate brands?\u003c\/h3\u003e\n      \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n        \u003cp itemprop=\"text\"\u003eFeastables is positioned between mainstream mass-market chocolate (Cadbury, Milka, Galaxy) and premium ethically-sourced chocolate (Tony's Chocolonely, Divine, Vivani). The recipe is simpler (6 ingredients in the Milk Chocolate base) than mainstream brands, and the cocoa is sourced through Tony's Open Chain for child-labour-free supply. Compared to Tony's Chocolonely directly, Feastables is more accessibly priced. Compared to Cadbury, Feastables has cleaner ingredients and an ethical sourcing claim. The chocolate itself is a milk chocolate recipe with grass-fed milk, which gives a slightly different flavour profile to standard mass-market bars.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n      \u003ch3 itemprop=\"name\"\u003eWhere else can I buy Feastables in the UK?\u003c\/h3\u003e\n      \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n        \u003cp itemprop=\"text\"\u003eFeastables has UK supermarket distribution at Tesco, Sainsbury's, Asda, B\u0026amp;M and some Co-op stores, with stock typically focused on the Milk Chocolate and Milk Crunch variants. The Peanut Butter and Almond variants are less consistently stocked on supermarket shelves. Amazon UK carries the full range via third-party sellers. Specialist American sweet retailers and online importers carry the deeper catalogue more reliably and at more consistent pricing.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/1803\/3795\/collections\/feastables-logo-1000.jpg?v=1781532863","url":"https:\/\/gosweet.co.uk\/collections\/feastables.oembed","provider":"Go Sweet","version":"1.0","type":"link"}