{"title":"Hi-Chew","description":"\u003ch2\u003eQuick facts\u003c\/h2\u003e\n  \u003cdiv class=\"el-quick-facts\"\u003e\n    \u003ctable\u003e\n      \u003ctbody\u003e\n      \u003ctr\u003e\n        \u003cth scope=\"row\" style=\"text-align: left; padding-right: 12px;\"\u003eFounded\u003c\/th\u003e\n        \u003ctd\u003e1975 by Morinaga in Japan\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth scope=\"row\" style=\"text-align: left; padding-right: 12px;\"\u003eCountry\u003c\/th\u003e\n        \u003ctd\u003eJapan\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth scope=\"row\" style=\"text-align: left; padding-right: 12px;\"\u003eMade by\u003c\/th\u003e\n        \u003ctd\u003eMorinaga \u0026amp; Company\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003cth scope=\"row\" style=\"text-align: left; padding-right: 12px;\"\u003eDietary status\u003c\/th\u003e\n        \u003ctd\u003eVegetarian-suitable (no gelatine); contains milk; check pack per variant\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eAbout Hi-Chew\u003c\/h2\u003e\n\n  \u003cp\u003eHi-Chew was launched in 1975 by Morinaga \u0026amp; Company, a Japanese food and confectionery business founded in 1899. The product was designed as a chewable sweet that could be swallowed safely (the brand's origin story includes the cultural taboo against putting food into and removing it from your mouth, which Japanese chewing gum violated). Hi-Chew uses a unique chew texture combining a soft outer chew with a firmer fruit-flavoured core. The brand has grown globally as one of the top Japanese candy exports, particularly strong in the US since the 2010s.\u003c\/p\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eThe Hi-Chew range we stock\u003c\/h2\u003e\n\n  \u003cp\u003eHi-Chew variants covering the most popular flavours and the assorted Mix Pack.\u003c\/p\u003e\n\n  \u003cdiv class=\"el-table-wrap\"\u003e\n    \u003ctable\u003e\n      \u003cthead\u003e\n        \u003ctr\u003e\n          \u003cth scope=\"col\"\u003eFlavour\u003c\/th\u003e\n          \u003cth scope=\"col\"\u003eProfile\u003c\/th\u003e\n        \u003c\/tr\u003e\n      \u003c\/thead\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eHi-Chew Green Apple Stick\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eTart-sweet green apple flavour, the most-loved single-flavour stick\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eHi-Chew Strawberry Stick\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eSweet strawberry chew, accessible entry-point flavour\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eHi-Chew Grape Stick\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eJapanese white grape profile, distinctly different from Western grape candy\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eHi-Chew Mango Stick\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eSweet tropical mango chew\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eHi-Chew Peach Stick\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eJapanese peach (momo) flavour, slightly floral\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eHi-Chew Mix Pack\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eAssorted bag with multiple flavours, useful for variety and pick-and-mix\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eHi-Chew Sour Lemon Stick\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eSour-coated lemon variant with extra tang\u003c\/td\u003e\n        \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eIngredients and allergens\u003c\/h2\u003e\n\n  \u003cp\u003eStandard Hi-Chew contains glucose syrup, sugar, hydrogenated palm kernel oil, gelatin (some variants), fruit juice or puree, water, gellan gum, citric acid, lecithin, natural and artificial flavourings, colourings. Some variants contain gelatine making them non-vegetarian; many variants are vegetarian-suitable using gellan gum and pectin instead. Most variants contain milk-derived ingredients. Not vegan across the standard range. Not formally halal certified. Check the back of each individual pack for vegetarian status, as it varies by flavour. The chewy texture can pull at dental fillings, so dental-work shoppers should chew carefully.\u003c\/p\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eWho Hi-Chew is for\u003c\/h2\u003e\n\n  \u003cp\u003e\u003cstrong\u003eJapanese candy enthusiasts:\u003c\/strong\u003e Hi-Chew is one of the top exported Japanese candy brands and an entry point to the broader world of Japanese confectionery. Pair with our wider Asian imports for deeper Japanese sweet exploration.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003eSoft chew sweet fans:\u003c\/strong\u003e the texture is distinct from American chews (Starburst, Tootsie Roll) and from European chews (Chewits, Maoam). Less elastic, more tender, with a distinctive bite-and-melt characteristic.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003ePick-and-mix sweet builders:\u003c\/strong\u003e the individual stick format means Hi-Chew can be added to mixed selections easily. The Mix Pack delivers variety in a single purchase.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003eCultural and TikTok-influenced shoppers:\u003c\/strong\u003e Hi-Chew has had several viral moments on social media, particularly the Green Apple variant. Younger shoppers often discover it through online food and snack content.\u003c\/p\u003e\n\n  \u003cbr\u003e\n\n  \u003ch2\u003eBuy Hi-Chew online in the UK\u003c\/h2\u003e\n\n  \u003cp\u003eBuild your basket from across the Hi-Chew range and our wider \u003ca href=\"\/collections\/asian-sweets\"\u003eAsian sweets\u003c\/a\u003e selection to qualify for free UK delivery over £20. Hi-Chew pairs especially well with our \u003ca href=\"\/collections\/mogu-mogu\"\u003eMogu Mogu\u003c\/a\u003e Thai drinks for varied Asian-import builds. Order before our daily cut-off for same-day dispatch.\u003c\/p\u003e\n\n  \u003cbr\u003e\n\n  \u003cdiv itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"\u003e\n\n    \u003ch2\u003eHi-Chew: frequently asked questions\u003c\/h2\u003e\n\n    \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n      \u003ch3 itemprop=\"name\"\u003eWhat does Hi-Chew taste like?\u003c\/h3\u003e\n      \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n        \u003cp itemprop=\"text\"\u003eHi-Chew has a distinctive soft-chew texture that's softer and more tender than Starburst or Chewits but firmer than gummy candies. Flavours are intensely fruit-forward, with each variant delivering a strong, recognisable fruit profile. The Green Apple and Grape variants are widely considered the most authentic-tasting in the range. The Japanese grape flavour uses the white\/green Japanese grape profile rather than the purple grape American shoppers might expect.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n      \u003ch3 itemprop=\"name\"\u003eAre Hi-Chew sweets vegetarian?\u003c\/h3\u003e\n      \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n        \u003cp itemprop=\"text\"\u003eSome Hi-Chew variants are vegetarian-suitable using gellan gum and pectin for texture; others contain gelatine and are not vegetarian. The vegetarian status varies by flavour and production region (Japanese-market Hi-Chew may have different formulation than US-market or UK-market variants). Always check the back of each individual pack for the specific dietary status of the variant you're buying.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n      \u003ch3 itemprop=\"name\"\u003eWhy is Hi-Chew so popular?\u003c\/h3\u003e\n      \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n        \u003cp itemprop=\"text\"\u003eHi-Chew's popularity comes from three factors: a distinctive chew texture not really replicated by Western sweet brands, intense and authentic fruit flavours (particularly the Green Apple and Grape variants), and growing Western interest in Japanese food culture. The brand also benefited significantly from social media exposure on TikTok and YouTube food channels in the 2010s and 2020s. US Major League Baseball teams stocking Hi-Chew in dugouts in the 2010s also gave the brand significant American exposure.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"\u003e\n      \u003ch3 itemprop=\"name\"\u003eWhat does Hi-Chew Grape taste like?\u003c\/h3\u003e\n      \u003cdiv itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"\u003e\n        \u003cp itemprop=\"text\"\u003eHi-Chew Grape uses the Japanese white grape (specifically the Koshu and Niagara varieties) rather than the American Concord purple grape flavour profile. The result is a lighter, more floral, less sugary-syrupy grape taste than American grape candy. Many UK shoppers find it more authentic and less artificial-tasting than typical Western grape-flavoured sweets.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e","products":[{"product_id":"hi-chew-100g-exotic","title":"Hi-Chew 100g Exotic Box","description":"\u003ch2\u003eHi-Chew 100g Exotic\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eHi-Chew 100g Exotic\u003c\/strong\u003e brings a vibrant selection of bold, tropical and exotic fruit flavours to the beloved Japanese chewy candy format. Intensely fruity, delightfully chewy, and bursting with flavour in every bite — a standout import from Japan's most iconic confectionery brand.\u003c\/p\u003e\n\n\u003cp\u003eHi-Chew is made by Morinaga and has been Japan's favourite fruit chew since 1975. The Exotic mix showcases adventurous flavours that go far beyond the everyday, making it a favourite among candy explorers worldwide.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlavour:\u003c\/strong\u003e Exotic fruit variety\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePack size:\u003c\/strong\u003e 100g\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Chewy fruit candy\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Imported from Japan\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Hi-Chew by Morinaga\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Japanese candy fans, sharing, gifting, fruit chew lovers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eAllergen and ingredient info: Always check the on-pack ingredients list before consuming if you have allergies or dietary requirements.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Hi Chew","offers":[{"title":"6 Pcs","offer_id":58074509672835,"sku":"HICWEXOTIC6-C","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/1803\/3795\/files\/hi-chew-exotic-fruits-mix.jpg?v=1779182593"},{"product_id":"hi-chew-100g-original","title":"Hi-Chew 100g Original Box","description":"\u003ch2\u003eHi-Chew 100g Original\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eHi-Chew 100g Original\u003c\/strong\u003e is the classic that started it all — a selection of the signature fruit flavours, including strawberry, grape, and green apple, that made Hi-Chew a global sensation. Intensely fruity, incredibly chewy, and endlessly satisfying, imported directly from Japan.\u003c\/p\u003e\n\n\u003cp\u003eHi-Chew is made by Morinaga and has been Japan's favourite fruit chew candy since 1975. The Original mix remains the best introduction to one of the world's most beloved chewy sweets.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlavour:\u003c\/strong\u003e Original fruit variety (strawberry, grape, green apple)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePack size:\u003c\/strong\u003e 100g\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Chewy fruit candy\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Imported from Japan\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Hi-Chew by Morinaga\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Japanese candy fans, sharing, gifting, newcomers to Hi-Chew\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eAllergen and ingredient info: Always check the on-pack ingredients list before consuming if you have allergies or dietary requirements.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Hi Chew","offers":[{"title":"6 Pcs","offer_id":58074509705603,"sku":"HICWORIGINAL6-C","price":19.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/1803\/3795\/files\/hi-chew-original-mix.jpg?v=1779182593"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/1803\/3795\/collections\/hi-chew-app-logo.jpg?v=1780589911","url":"https:\/\/gosweet.co.uk\/collections\/hi-chew.oembed","provider":"Go Sweet","version":"1.0","type":"link"}