Swedish Fish, the soft chewy fish sweets
They are an American-aisle staple that rarely turns up in UK supermarkets, so this is an easy way to get them. Buy them as singles from £1.49 or by the box. Free UK delivery on orders over £20, and same-day dispatch when you order before the daily cut-off.
Swedish Fish quick facts
| Origin | Created by Malaco in Sweden, late 1950s |
| What they are | Soft, chewy, fish-shaped fruit sweets |
| Formats | Single bags and boxes (cases) |
| Dietary | Traditionally gelatine-free, but check the on-pack list for the bag you buy |
The Swedish Fish sweets we stock
Tap any name for the pack options and current price. Each comes as a single pack or a box.
| Product | What it is |
|---|---|
| The Original Swedish Fish | The classic red fish, soft and chewy with a mellow fruit flavour |
| Swedish Fish Glow Ups | A softer, juicier take on the classic fish in a resealable bag |
| Sour Starfish | Star-shaped soft sweets with a sour kick, for the tangy end of the range |
| Sweet Dizzy Dolphin | Dolphin-shaped soft jelly sweets, sweet rather than sour |
New to them? The Original Swedish Fish is the one to start with. Add the Glow Ups for a softer chew, or the Sour Starfish if you like a tang.
What Swedish Fish taste like
The classic red Swedish Fish has a soft, mellow berry flavour that sits a little apart from the usual strawberry or cherry chews you find in the UK. It is more rounded than sharp, sweet without being sour, which is part of the appeal. The texture is the other half of the story: softer than a firm gummy like Haribo, but with more bite than a jelly baby, closer to a soft chewy sweet you can work through slowly. The Glow Ups are softer and juicier again, while the Sour Starfish adds a tangy coating for anyone who wants a sharper hit.
Ingredients and dietary
Swedish Fish in the classic style are a sugar and glucose chew set with starch rather than animal gelatine, which is why they are traditionally described as gelatine-free and suitable for vegetarians. Recipes and colours vary between the different fish and sea-creature sweets on this page, so the on-pack ingredient and allergen list is always the source of truth for the exact bag you are buying. If you are shopping to a strict diet, check the back of the pack before you order. For gelatine-free picks across the shop, browse our vegan sweets.
Buy Swedish Fish online in the UK
Swedish Fish have never had much of a presence on UK supermarket shelves, so most people find them through American sweet specialists like us. We keep the classic red original along with the Glow Ups and a couple of other fish and sea-creature shapes. Build the basket past £20 for free UK delivery, and a couple of bags plus a few other American sweets gets you there easily. Order before the daily cut-off for same-day dispatch.
Swedish Fish FAQ
Are Swedish Fish sold in the UK?
Yes, though rarely in mainstream supermarkets. We stock them here in the UK, including the classic red original and the Swedish Fish Glow Ups, dispatched fresh from our Birmingham base.
What do Swedish Fish taste like?
The classic red fish has a soft, mellow berry flavour, sweeter and more rounded than a typical strawberry or cherry chew, and not sour. The texture is soft and chewy, firmer than a jelly baby but softer than a Haribo gummy.
Are Swedish Fish vegetarian or vegan?
Swedish Fish in the classic style are traditionally gelatine-free, set with starch rather than animal gelatine, which makes them suitable for vegetarians and often vegans. Because we stock a few different fish and sea-creature sweets, always check the on-pack ingredients for the exact bag if you are shopping to a strict diet.
Were Swedish Fish discontinued?
No. Swedish Fish are still made and widely sold, they are just harder to find in UK shops than in the US. We keep the classic red original and other fish sweets in stock here.
Where can I buy Swedish Fish in the UK?
UK supermarkets rarely carry them, so a specialist American sweet shop is the reliable route. We stock the classic red original, the Glow Ups and a couple of other shapes, shipped across the UK from Birmingham.
More to explore at GoSweet
After more of the same? These sit right next to Swedish Fish:
- American sweets for the rest of the US imports.
- Gummies and jellies for more soft, chewy sweets.
- Sour sweets if the Sour Starfish is your thing.
- Sale for the current cheap sweets deals.