Quick facts
| Category | Broken biscuits and mis-shapes packer |
|---|---|
| Country | UK (Bloxwich, West Midlands) |
| Operated by | Freemans Confectionery (largest UK dedicated broken biscuit packer) |
| Dietary status | Check pack, varies by biscuit source and selection |
About House of Lancaster
House of Lancaster is the UK's largest dedicated packer of broken and mis-shaped biscuits, operating from a 3,000-square-metre packing facility in Bloxwich, West Midlands. The brand sources broken and surplus stock from mainstream British biscuit manufacturers (think Bourbons, Custard Creams, Jaffa Cakes, Chocolate Digestives) and repacks them as affordable bulk assortments. The full operation runs under HACCP and BRCGS audit standards with full ingredient traceability.
The House of Lancaster range we stock
Six bulk biscuit formats covering classic and luxury chocolate-coated selections.
| Product | Profile |
|---|---|
| Classic Assortment 1.3kg | Mixed bulk assortment of broken biscuits including Custard Creams, Bourbons, jam-topped misfits and more |
| Luxury Chocolate Biscuits 1kg | Premium chocolate-covered broken biscuits and shortbreads, mostly mis-shaped |
| Fully Coated Chocolate Biscuit Bars 1kg | Chocolate-coated biscuit bars, fully encased in thick chocolate |
| Jaffa Cake Mis-Shapes | Mis-shaped Jaffa Cakes that didn't meet visual quality standards but taste identical |
| Plain Biscuits Mix 1kg | Plain broken biscuits including Custard Creams, Rich Tea, Digestives and similar |
| Jam-Topped Mix 1kg | Selection focused on jam-topped broken biscuits including Jammie Dodgers and similar formats |
Ingredients and allergens
House of Lancaster biscuits are sourced from mainstream UK biscuit manufacturers, so ingredients vary widely depending on which specific biscuits ended up in the bag. Common ingredients across the range include wheat flour, sugar, vegetable oils (palm, sunflower), chocolate (cocoa mass, cocoa butter, milk solids), glucose syrup, jam (in jam-topped variants), and various flavourings and raising agents. The full range is repacked under audited HACCP and BRCGS quality systems with full ingredient traceability. Always check the back of the specific pack for the most accurate allergen list, particularly for wheat, milk, soya, and possible nut traces.
Who House of Lancaster is for
Bulk-value buyers: House of Lancaster delivers significantly lower per-kilo pricing than buying equivalent biscuits at supermarket retail prices. The savings come from the broken/mis-shaped nature of the stock, with the eating experience essentially identical to the perfect-looking versions.
Office and tea-round buyers: the 1kg-plus bulk format works for office snack drawers, communal tea-round biscuits and event catering. The Classic Assortment in particular is built for variety across the day.
Tuck shop and reseller buyers: the brand markets explicitly to tuck shop and small reseller buyers who repackage broken biscuits into smaller retail bags. The wholesale pricing model works well for this use case.
Jaffa Cake fans: the Jaffa Cake Mis-Shapes pack delivers genuine Jaffa Cakes (just with imperfect shapes) at significantly lower per-cake pricing than the standard McVitie's retail packs. The flavour and recipe are identical, only the visual presentation differs.
Buy House of Lancaster online in the UK
Build your basket from across the House of Lancaster range and our wider biscuit selection to qualify for free UK delivery over £20. The 1kg+ bulk format means a single bag often qualifies for free delivery on its own. Order before our daily cut-off for same-day dispatch.
House of Lancaster biscuits: frequently asked questions
What are broken biscuits?
Broken biscuits are mainstream biscuits that broke during production or packaging, or that came out misshapen, and so didn't meet the visual quality standards for sale through standard retail channels. The recipe, ingredients and flavour are identical to the perfect-looking versions; only the appearance is different. House of Lancaster sources these biscuits and repacks them into bulk bags at significantly lower per-kilo pricing.
Are House of Lancaster biscuits in date?
Yes, House of Lancaster biscuits are sold within their best-before dates. The brand operates under audited HACCP and BRCGS quality standards with full batch traceability, which means every kilo of biscuits can be traced back to the source manufacturer and production date. The broken or misshaped status refers to visual appearance only, not freshness.
Which biscuit brands end up in House of Lancaster bags?
House of Lancaster sources broken and surplus stock from various mainstream UK biscuit manufacturers, which can include lookalike formats of Custard Creams, Bourbons, Jammie Dodgers, Jaffa Cakes, Chocolate Digestives and similar British classics. The exact mix varies by batch and selection. Branded biscuits like McVitie's Jaffa Cakes do appear in the Jaffa Cake Mis-Shapes pack specifically.
Why are House of Lancaster biscuits cheaper than retail?
House of Lancaster pricing is significantly lower than equivalent retail biscuit pricing because the biscuits broke or came out misshapen during production. These biscuits would otherwise have been discarded or sold as animal feed, so the value-recovery model lets manufacturers shift surplus stock at reduced prices and consumers buy the same biscuits more affordably. It is also a food-waste-reduction model that keeps perfectly edible biscuits out of landfill.