Quick facts
| Founded | 2009 |
|---|---|
| Country | UK (Devon) |
| Made by | SoSweet (family-run retailer; mixes curated from major manufacturers) |
| Dietary status | Premium mixes contain gelatine; not vegetarian or halal certified |
About SoSweet
SoSweet is a British family-run pick-and-mix retailer based in Devon, founded in 2009. The brand's premium 1kg curated bags (Blue Mix, Fizzy Mix, Jelly Mix, Variety Mix) have become some of the most-shared sweet products on UK TikTok, with the all-blue Premium Blue Mix in particular driving viral pick-and-mix content since 2023. Each bag is curated from major manufacturer ingredients and sold as a single sealed 1kg presentation.
SoSweet premium mixes we stock
Each bag is a 1kg curated pick-and-mix selection. The themes give different flavour and texture profiles across the range.
| Mix | Profile |
|---|---|
| Premium Blue Mix | All-blue pick-and-mix selection. Blue raspberry bottles, blue gummy bears, blue dolphins, blue belts, blue laces. The TikTok-viral colour-themed mix that built the brand's social-media following |
| Premium Fizzy Mix | Fizzy sour favourites: fizzy cherries, sour cola bottles, fizzy peaches, rainbow belts, strawberry pencils, sour dummies. Tangy across the board |
| Premium Jelly Mix | Classic jelly pick-and-mix: gummy bears, cola bottles, jelly babies, fried eggs, gummy worms, strawberry hearts. The traditional sweet shop selection |
| Premium Variety Mix | Best-of selection mixing the strongest sellers across the fizzy, jelly and foam categories. Maximum variety in a single bag |
Ingredients and allergens
Each premium mix contains a curated selection of sweets from multiple manufacturers, so the ingredient list varies by bag. SoSweet's premium mixes typically contain gelatine-based sweets from Haribo, Vidal, Bebeto and Sweetzone as the main components. Most SoSweet premium mixes contain gelatine and so are not vegetarian or vegan. Some of the Bebeto and Vidal components carry halal certification individually, but the overall mix is not formally halal certified.
For shoppers needing strict dietary credentials, SoSweet runs separate vegan and halal-specific pick-and-mix bags that are different products from the four premium mixes stocked here. If you need certified vegan or halal candy, look at our Shades by Niko, Peelerz or Bebeto ranges instead. Always check the back of the bag for the specific component list, as SoSweet rotates the exact sweets included in each premium mix based on what's in stock.
Who SoSweet premium mixes are for
Pick-and-mix buyers wanting variety without curation effort: the whole point of the premium mixes is that the SoSweet team has already done the curation. Pick a theme (Blue, Fizzy, Jelly, Variety) and you get a 1kg bag of sweets that work well together. No need to build your own mix piece by piece.
TikTok and social media buyers: the Premium Blue Mix in particular built its following through TikTok food-format videos. If you've seen the blue pick-and-mix bags in short-form video content, this is the product.
Party and event caterers: 1kg bags are large enough for parties, kids' events and gathering catering. The themed selections give visual coherence for themed events.
Gifting buyers: the premium positioning and curated selection make these bags work as gift purchases, particularly the Variety Mix which covers a wide flavour spread.
Cross-shopping basket builders: SoSweet premium mixes pair with our Haribo and Bebeto ranges for shoppers building a bigger pick-and-mix selection.
Buy SoSweet online in the UK
All 4 SoSweet premium pick-and-mix bags stocked. The brand sells direct through sosweetshop.co.uk, but we stock the premium mixes here as part of our wider pick-and-mix range so you can compare across brands in a single basket and benefit from our combined-basket free delivery threshold. Build the basket past £20 for free UK delivery. A single 1kg bag plus a few additional pick-and-mix items easily takes you over. Orders placed before our daily cut-off are dispatched the same working day.
SoSweet UK: frequently asked questions
Who is SoSweet?
SoSweet is a British family-run sweet retailer based in Devon, founded by Phil and Sam in 2009 with son George joining in 2018. The business operates from a fulfilment centre in Devon and stocks over 250 different pick-and-mix sweets across retro, American import and own-brand premium ranges. The brand has over a million followers on TikTok and runs both retail (sosweetshop.co.uk) and wholesale operations.
Is SoSweet Premium Blue Mix the TikTok viral one?
Yes. The SoSweet Premium Blue Mix is the all-blue-themed pick-and-mix bag that went viral on TikTok in 2023 to 2024 and became one of the most-requested formats in UK online sweet retail. The bag contains only blue sweets (blue raspberry bottles, blue gummy bears, blue dolphins, blue belts) sourced from across SoSweet's manufacturer partnerships. The colour-coordinated aesthetic translates well to short-form video, which is why it became the brand's most-shared product.
Are SoSweet pick and mix bags vegan or halal?
The four SoSweet premium pick-and-mix bags stocked here are not vegan and not formally halal certified, because they contain mainstream gelatine-based sweets from multiple manufacturers. SoSweet does sell separate vegan-specific and halal-specific pick-and-mix bags through their own site, which are different products from the premium mixes here. For certified vegan or halal alternatives in our catalogue, look at Shades by Niko (vegan and halal certified), Peelerz Halal, or Bebeto.
What's the difference between SoSweet and buying my own pick and mix?
SoSweet's premium mixes are pre-curated by the brand's procurement team, who select which sweets go into each themed bag based on best-sellers and customer feedback. Building your own pick-and-mix means choosing each component piece by piece (which we offer through our wider pick-and-mix range). The trade-off: SoSweet premium mixes are quicker to buy but less flexible; building your own takes more decisions but lets you control exactly what's in the bag. Both approaches work, depending on whether you want curation or control.