Quick facts
| Founded | Modern novelty candy brand (founding year TBC) |
|---|---|
| Category | Interactive and freeze-dried candy |
| Format focus | Peelable gummies, freeze-dried sweets, spray candy, candy rollers |
| Dietary status | Check pack, varies by format (Peelablezz contains gelatine) |
About Crazy Jo
Crazy Jo is a modern novelty candy brand focused on interactive eating formats: candy you peel, spray, freeze-dry, or roll across your tongue rather than simply unwrap and eat. The brand has built its identity around TikTok-friendly formats that turn snacking into a small piece of entertainment, with Peelablezz and freeze-dried candy as the core lines. Sold through specialist sweet retailers in the UK rather than mainstream supermarkets.
The Crazy Jo range we stock
Eleven products across four format categories: peelable gummies, freeze-dried candy, sour spray and candy rollers.
| Product | Profile |
|---|---|
| Peelablezz Jumbo Peach 136g | Jumbo-size peelable gummy in peach flavour. Layer-by-layer interactive eating |
| Peelablezz Jumbo Mango 136g | Jumbo-size peelable gummy in tropical mango flavour |
| Peelablezz Jumbo Grape 136g | Jumbo-size peelable gummy in grape flavour |
| Peelablezz Jumbo Banana 136g | Jumbo-size peelable gummy in banana flavour |
| Freeze Dried Watermelon 120g | Freeze-dried watermelon-flavour candy with the signature airy crunch |
| Freeze Dried Red Berry 120g | Freeze-dried red berry candy with sweet-and-tangy flavour profile |
| Freeze Dried Rainbow Bites 120g | Multi-flavour rainbow freeze-dried candy. Most popular variant in the range |
| Freeze Dried Marshmallow 65g | Freeze-dried marshmallow with crunchy outside and airy interior |
| Sour Spray and Fizzy Powder 80g | Combination novelty candy: sour spray plus fizzy powder for layered flavour |
| Sour Candy Roller 60g | Roll-on candy applicator that delivers sour liquid across the tongue |
| Double Drops 60g | Twin-format candy combining two flavour drops in a single novelty pack |
Ingredients and allergens
Crazy Jo's Peelablezz contain gelatine (so are not vegan or vegetarian), real fruit juice concentrate, glucose syrup, sugar, glycerol, citric acid, malic acid, palm oil and food colourings. The freeze-dried candy range starts from existing gummy candy and is then freeze-dried, so ingredients vary by source candy. The sour spray, candy roller and double drops are liquid/powder novelty formats with their own ingredient lists. Always check the back of each individual pack for the most accurate allergen, ingredient and dietary information.
Who Crazy Jo is for
TikTok-trend buyers: Crazy Jo sits in the same novelty-candy space as Peelerz and Blasting Bubbles, where the format is the marketing. The peel-and-eat and freeze-dried formats both perform strongly in social-media food content.
Freeze-dried-candy first-time buyers: the Rainbow Bites variant is one of the best freeze-dried introductions in the catalogue. The airy crunch and intensified flavour are noticeably different from standard gummy candy.
Sour candy fans: the Sour Spray, Sour Candy Roller and Double Drops give Crazy Jo a strong sour novelty range. Pair with our sour sweets for a broader sour pick.
Kids' party hosts: the interactive formats work as party entertainment as much as snacks. The Sour Spray and Candy Roller in particular tend to spark conversations and dares around the table.
Buy Crazy Jo sweets online in the UK
Build your basket from across the Crazy Jo range and our wider sour sweets to qualify for free UK delivery over £20. Crazy Jo pairs especially well with other novelty-format brands including Peelerz for peelable gummies and the wider freeze-dried selection. Order before our daily cut-off for same-day dispatch.
Crazy Jo sweets: frequently asked questions
What are Crazy Jo Peelablezz?
Peelablezz are jumbo-size peelable gummy candies where each piece can be peeled layer by layer before eating, turning snack time into an interactive experience. The 136g format gives a much larger size than standard peelable candy, with single fruit flavours in Peach, Mango, Grape and Banana. They are particularly popular for TikTok-style snacking content.
Are Crazy Jo sweets vegan, vegetarian or halal?
The Crazy Jo Peelablezz contain gelatine and are not vegan or vegetarian. They are not formally halal certified either. The freeze-dried candy ranges start from various source gummies, so dietary status varies. The Sour Spray, Sour Candy Roller and Double Drops are liquid/powder formats without gelatine but may not be formally certified for specific diets. Always check the back of the pack for the specific product.
What is freeze-dried candy?
Freeze-dried candy is regular gummy or chewy candy that has had nearly all moisture removed under low temperature and low pressure. The result is a much lighter, airy, crunchy texture with intensified flavour, completely different from the original chewy candy. Crazy Jo's freeze-dried Rainbow Bites is one of the most popular introduction products for buyers new to the format.
How does the Crazy Jo Sour Candy Roller work?
The Sour Candy Roller is a roll-on applicator format, similar in concept to a roll-on deodorant but filled with sour liquid candy. You roll the ball across your tongue to dispense the sour candy, which gives the novelty experience of "painting" sweet onto your mouth. It is particularly popular with kids and works well as party-entertainment candy.