Feastables, MrBeast's chocolate range in the UK
The pitch is a cleaner chocolate: a short ingredient list, cocoa sourced through Tony's Open Chain, and a recipe reworked in 2024 to be smoother and creamier. Free UK delivery on orders over £20, with same-day dispatch
Feastables quick facts
| Founded | 2022, by Jimmy Donaldson (MrBeast) |
| Made in | Peru, by Machu Picchu Foods |
| Range here | Four 60g bars plus two 40g cups, singles and boxes |
| Dietary | Vegetarian. OU Kosher (rolling out since February 2025). Not vegan (contains milk). Not halal certified. |
About Feastables
Feastables launched in 2022 as MrBeast's move into confectionery, and it has grown fast into one of the most talked-about chocolate brands going, sold in more than 50 countries. The chocolate is made in Peru by Machu Picchu Foods, and the whole brand leans on a cleaner-label idea: fewer ingredients, no artificial flavours and cocoa sourced with farmers in mind. In 2024 the recipe and packaging were reworked, and most fans agree the newer bars are smoother and creamier than the first version.
What makes Feastables different
A few things set it apart from the usual chocolate aisle. The ingredient list is short: the Milk Chocolate bar is essentially sugar, milk powder, cocoa butter, cocoa mass, soya lecithin and vanilla, with no artificial flavours. The cocoa is sourced through Tony's Open Chain, the sourcing model built by Tony's Chocolonely to push for cocoa without child labour, and Feastables was the first major US chocolate brand to join it, using Rainforest Alliance or Fairtrade certified beans along the way.
Where does it sit? Somewhere between the supermarket bars like Cadbury and Galaxy and the premium ethical names like Tony's Chocolonely and Divine. Cleaner ingredients and a real sourcing story, but a more everyday price than the boutique brands. Opinions on the chocolate itself are split, some people love the texture since the 2024 change, others think the hype runs ahead of the bar, so it is worth trying one and deciding for yourself.
The Feastables bars and cups we stock
Four 60g bars and two cup formats, each sold as a single or a full box. Tap any name for the size and current price.
| Product | What it is |
|---|---|
| Milk Chocolate | The original bar. Smooth milk chocolate on the short six-ingredient recipe |
| Caramel | Milk chocolate with a caramel layer. The newest bar, and the one reviewers rate highest |
| Cookies and Creme | A white chocolate bar with cookie pieces, not a milk chocolate. The most popular of the range |
| Peanut Butter | Milk chocolate filled with smooth peanut butter. The bar once sold as "Deez Nutz" before the 2024 rename |
| Peanut Butter Cups | Creamy peanut butter cups, sold by the box. Fans line them up against Reese's |
| Chocolate Hazelnut Cups | Creamy chocolate hazelnut cups, sold by the box |
Feastables ingredients and allergens
Part of the appeal is how short the list is. The Milk Chocolate bar is:
Sugar, Whole MILK Powder, Cocoa Butter, Cocoa Mass, Emulsifier (SOYA Lecithin), Vanilla Extract.
On allergens, every product contains milk and soya as direct ingredients. The Peanut Butter bar and the Peanut Butter Cups add peanuts, and the peanut butter filling itself contains palm oil, so the plain bars are palm-oil free but the peanut butter ones are not. The Chocolate Hazelnut Cups add hazelnuts. Made in a shared facility, so the bars may also carry traces of peanuts, tree nuts, egg, wheat and gluten. All of the range is vegetarian and OU Kosher certified as the rollout reaches each market, but none of it is vegan because of the dairy, and there is no formal UK halal certification. As always, the back of the pack is the final word.
Who Feastables is for
MrBeast fans. If you follow the channel, this is the product line. Grab a bar, back the cocoa mission, and see what the videos have been about.
Cleaner-label chocolate buyers. The short ingredient list is genuinely simpler than most mainstream bars, so if you read labels but do not want to pay boutique prices, Feastables fills that gap.
Ethical-cocoa shoppers. The Tony's Open Chain sourcing is a real commitment. If you care about how cocoa is farmed but find Tony's Chocolonely or Divine a stretch on price, this is the more everyday option.
Gift and party buyers. A mixed box of bars and cups makes an easy present or party spread. Add a few to a wider chocolate basket and it comes together quickly.
Buy Feastables online in the UK
The full UK range is stocked here: all four 60g bars plus the peanut butter and chocolate hazelnut cups, as singles or in boxes. UK supermarkets have started carrying the odd Feastables flavour, usually the Milk Chocolate, but the fuller range and the boxes are far easier to get from a specialist. Buy the boxes for a party, a gift or a repeat order, and grabbing all four bars makes a proper Feastables tasting set. Two or three items takes an order past £20 for free UK delivery, and anything ordered before our daily cut-off goes out the same working day.
Feastables UK: frequently asked questions
Who makes Feastables?
Feastables was founded in 2022 by Jimmy Donaldson, the American YouTuber better known as MrBeast. The chocolate is made in Peru by Machu Picchu Foods, and the brand runs as part of MrBeast's wider business. It has expanded to more than 50 countries since launch.
Is Feastables Cookies and Creme white chocolate?
Yes. The Cookies and Creme bar is a white chocolate base with cookie pieces through it, rather than a milk chocolate. It is the most-reviewed flavour in the range and a favourite with buyers who prefer white chocolate.
Are Feastables halal?
Feastables does not carry formal UK halal certification. The recipe has no pork or alcohol and the bars are vegetarian, and as of February 2025 the range is being certified OU Kosher market by market. If you need a certified halal label, check the individual pack and see our halal sweets range for explicitly certified options.
Why was the "Deez Nutz" bar renamed Peanut Butter?
The peanut butter bar first launched as "Deez Nutz", but a US company called Dee's Nuts, which sells flavoured peanuts, took legal action over the similar name and won an injunction in late 2023. Feastables renamed the flavour to "Peanut Butter" as part of a wider 2024 rebrand and reformulation. The bar itself is the same milk chocolate filled with peanut butter, only the name changed.
What is the difference between Feastables and Cadbury or Tony's Chocolonely?
Feastables sits between the two. Against a mainstream bar like Cadbury or Galaxy, it has a shorter ingredient list and an ethical-sourcing story through Tony's Open Chain. Against premium names like Tony's Chocolonely or Divine, it is more everyday on price. The chocolate is a straightforward milk chocolate, so it is closer to the mainstream in taste than to dark, high-cocoa bars.
Where else can I buy Feastables in the UK?
Some UK supermarkets now carry a Feastables flavour or two, usually the Milk Chocolate, and Amazon lists the range through third-party sellers. The fuller line-up, including Caramel, the Cookies and Creme and the cups, and the multipack boxes, is more reliably found with a specialist confectionery retailer.
More to explore at GoSweet
After more of the same? These sit right next to Feastables:
- Chocolate for the wider chocolate range.
- American sweets for the rest of the US brands.
- Gift boxes for ready-made sweet hampers.
- Halal sweets for certified halal options.