Quick facts
| Founded | 2022 |
|---|---|
| Country | USA |
| Made by | Feastables LLC (Jimmy "MrBeast" Donaldson) |
| Dietary status | Vegetarian-suitable, palm-oil free, reduced sugar |
About Feastables
Feastables is the American chocolate brand launched in 2022 by Jimmy Donaldson (MrBeast), the world's most-subscribed YouTube creator. The product positioning leans clean-ingredient: reduced sugar, no artificial flavours, palm-oil-free recipe, and a simplified ingredients list. The UK range covers Milk Chocolate, Original Chocolate, Cookies and Cream and Peanut Butter, and the brand has fast become a default pick for Gen Z and creator-fan households.
What makes Feastables different
Three things separate Feastables from the mainstream chocolate aisle.
- Simple ingredient list: each bar contains 6 or 7 ingredients only. The standard Milk Chocolate bar is sugar, whole milk powder, cocoa butter, cocoa mass, soya lecithin and vanilla extract. No artificial flavours, no synthetic emulsifiers beyond standard soya lecithin, no excess additives.
- Ethically sourced cocoa: the Tony's Open Chain partnership commits the brand to cocoa sourced without child labour. This is a meaningful claim, since the global chocolate industry has well-documented labour issues that most mainstream brands address through certification schemes of varying rigour.
- Grass-fed milk: the milk powder is from grass-fed cows, which is unusual at this price point and gives a slightly different flavour profile to the standard mass-market chocolate.
The bars sit between premium-ingredient brands (Tony's Chocolonely, Vivani, Divine) and mainstream commercial chocolate (Cadbury, Milka, Galaxy) on the ingredient cleanliness axis. They're not as expensive as the boutique-ethical brands, but they're cleaner-ingredient than the supermarket standard bars. For UK shoppers wanting ethically sourced chocolate at a more accessible price than Tony's Chocolonely, Feastables is a useful middle option.
The 4 Feastables bars we stock
Each bar is 60g, individually wrapped, in the brand's signature minimalist packaging.
| Bar | Profile |
|---|---|
| Milk Chocolate | The original Feastables bar. Smooth milk chocolate, 6 ingredients: sugar, whole milk powder, cocoa butter, cocoa mass, soya lecithin, vanilla extract. Cocoa solids 30% minimum, milk solids 22% minimum |
| Milk Crunch | The Milk Chocolate recipe with crispy puffed rice (6% of the bar) embedded. Cocoa solids 30%, milk solids 18%. Texture contrast against the smooth chocolate |
| Peanut Butter | Milk chocolate filled with smooth peanut butter (peanuts, sugar, palm oil, salt). The bar formerly known as "Deez Nutz" before the 2024 legal rename |
| Almond | Milk chocolate studded with crunchy almond chunks. Whole-nut format rather than ground |
Ingredients and allergens
Standard ingredient list for Feastables Milk Chocolate (the cleanest of the four):
Sugar, Whole MILK Powder, Cocoa Butter, Cocoa Mass, Emulsifier (SOYA Lecithin), Vanilla Extract.
Allergen profile: contains milk and soya as direct ingredients across all products. The Peanut Butter bar adds peanuts. The Almond bar adds tree nuts. May contain traces of peanuts, tree nuts, egg, wheat and gluten due to shared facility production in Peru. All four bars are vegetarian. Not formally halal certified for the UK market, although the recipe contains no haram ingredients and is kosher certified by OU Kosher as of February 2025. Strict vegans should avoid because of the dairy content; the brand does sell an "Original Chocolate" plant-based variant in some markets that's distinct from the four bars we stock here.
Who Feastables is for
MrBeast fans: the obvious starting audience. If you follow the YouTube channel, Feastables is the product line. Buy a bar, support the cocoa-supply mission, get the chocolate that fans across 50+ countries have been talking about.
Cleaner-ingredient chocolate buyers: the 6-ingredient recipe is genuinely simpler than most mainstream chocolate bars. If you read labels and want to minimise artificial additives without paying the boutique-ethical price point, Feastables fits the gap.
Ethically-sourced cocoa buyers: the Tony's Open Chain partnership is a meaningful commitment. For shoppers who care about cocoa supply chain ethics but find Tony's Chocolonely or Divine too premium, Feastables is the accessible option.
Cross-shopping with other premium chocolate: pairs naturally with our wider chocolate range for a mixed basket. Sits in a different category to Milka (European mass-market) and Cadbury (mainstream).
Buy Feastables online in the UK
All 4 Feastables bars stocked at the 60g size. UK supermarket distribution has expanded since the brand launched in July 2023, with Tesco, Sainsbury's, Asda, B&M and some Co-op stores carrying the headline Milk Chocolate and Milk Crunch variants. The Peanut Butter and Almond variants are less consistently stocked on supermarket shelves and move primarily through specialist retailers. Build the basket past £20 to qualify for free UK delivery. The four bars together make a complete Feastables tasting set across the milk, crunch, peanut butter and nut formats. Orders placed before our daily cut-off are dispatched the same working day.
Feastables UK: frequently asked questions
Who makes Feastables?
Feastables Inc. was founded in January 2022 by Jimmy Donaldson (the American YouTuber MrBeast) and co-founder Jim Murray, formerly president of the protein-bar company RXBAR. The chocolate is manufactured in Peru by Machu Picchu Foods SAC, who supply the chocolate base. The company is incorporated in the United States and operates Feastables as a standalone brand under MrBeast's broader business portfolio. The brand has expanded to over 50 countries since launch.
Are Feastables halal?
Feastables are not formally halal certified for the UK market. The recipe contains no haram ingredients (no pork, no alcohol) and is suitable for vegetarians. As of February 2025, Feastables received kosher certification from OU Kosher. Halal-keeping shoppers who need certified labels should verify the individual bag and look at our wider halal sweets range for explicitly certified alternatives.
Why did Feastables rename "Deez Nutz" to "Peanut Butter"?
In February 2024, Feastables revised its formulation and packaging, dropping the "MrBeast Bar" naming and renaming the "Deez Nutz" flavour to simply "Peanut Butter". The rename followed a legal claim from a peanut company called Dee's Nuts. The product itself is unchanged: milk chocolate filled with smooth peanut butter made from peanuts, sugar, palm oil and salt. Only the name changed.
What's the difference between Feastables and other chocolate brands?
Feastables is positioned between mainstream mass-market chocolate (Cadbury, Milka, Galaxy) and premium ethically-sourced chocolate (Tony's Chocolonely, Divine, Vivani). The recipe is simpler (6 ingredients in the Milk Chocolate base) than mainstream brands, and the cocoa is sourced through Tony's Open Chain for child-labour-free supply. Compared to Tony's Chocolonely directly, Feastables is more accessibly priced. Compared to Cadbury, Feastables has cleaner ingredients and an ethical sourcing claim. The chocolate itself is a milk chocolate recipe with grass-fed milk, which gives a slightly different flavour profile to standard mass-market bars.
Where else can I buy Feastables in the UK?
Feastables has UK supermarket distribution at Tesco, Sainsbury's, Asda, B&M and some Co-op stores, with stock typically focused on the Milk Chocolate and Milk Crunch variants. The Peanut Butter and Almond variants are less consistently stocked on supermarket shelves. Amazon UK carries the full range via third-party sellers. Specialist American sweet retailers and online importers carry the deeper catalogue more reliably and at more consistent pricing.