What Is Mogu Mogu? The Delicious Thai Nata de Coco Fruit Drink Explained
If you have seen a brightly coloured bottle that you are meant to chew as much as drink, that is Mogu Mogu. It is a Thai fruit drink with soft cubes of coconut jelly suspended inside, so every mouthful is part juice, part snack. It has built a large following in the UK off the back of social media, and our Mogu Mogu range covers all the flavours worth getting to know. But first, let's break down what Mogu Mogu is and what it is made from before you give it a try.
Quick Facts About Mogu Mogu
- Mogu Mogu is a Thai fruit-flavoured drink with chewy pieces of nata de coco, or coconut jelly, inside.
- It is made by the Thai drinks company Sappe and was first created in 2001.
- The name Mogu Mogu comes from the Japanese word for how chewing sounds.
- The jelly is made from fermented coconut water, so Mogu Mogu drinks contain no gelatine.
- Mogu Mogu comes in a wide range of fruit flavours, usually in either 320ml bottles or a larger 1 litre size.
The Fun Experience of Mogu Mogu Drinks
Mogu Mogu is a non-carbonated fruit drink that mixes fruit juice with cubes of nata de coco, a chewy coconut jelly. This special combination gives you more than a drink that is simply for sipping; it features a soft, chewable texture in every mouthful. This puts Mogu Mogu somewhere between a drink and a snack that can be enjoyed at any moment of the day. It was created in Thailand in 2001 by the drinks company Sappe, with its name coming from mogu mogu, the Japanese onomatopoeia that describes the sound of chewing. The idea of chewing a drink might sound unusual, but it is exactly what has made Mogu Mogu so popular and unique, and it is often compared to bubble tea for the same reason.
What Is Nata de Coco?
The jelly cubes used in Mogu Mogu are called nata de coco and are part of what makes the drink so unique. Nata de coco is a chewy, slightly translucent jelly made by fermenting coconut water, a process that gives it a firm, springy bite. It carries flavour well, so the cubes take on whatever fruit the drink is built around, and a good amount pours out with the liquid rather than sinking to the bottom. Because it is made from coconut water rather than any animal product, nata de coco contains no gelatine, which is why Mogu Mogu suits vegetarians and vegans. If that is what you look for in a treat, it sits naturally alongside our vegan sweets range.
Is Mogu Mogu Vegan and Halal?
Because the chewy cubes are fermented coconut water rather than gelatine, Mogu Mogu is suitable for both vegetarians and vegans, and it is halal certified too, so it sits among our halal sweets and drinks. As always, the surest check is the individual bottle, since certification can vary by flavour and production run.
Mogu Mogu Flavours
Mogu Mogu comes in a wide spread of fruit flavours, and the line-up shifts over time, but the classic fruity blends are generally the ones most people start with. The table below covers some of the most popular options, and you can pick individual bottles to build your own selection.
| Flavour | What to expect |
|---|---|
| Lychee | Floral and fragrant, a popular first try |
| Mango | Sweet and tropical |
| Strawberry | Juicy and familiar |
| Grape | Bold and sweet |
| Melon | Light and refreshing |
| Blackcurrant | Tart and deep |
Among the favourites are Lychee, which is floral and fragrant, Mango and Strawberry at the sweeter, juicier end, and Grape for something bolder. There are also playful options like bubble gum and cotton candy if you fancy a sweet-shop twist rather than a straight fruit flavour.
Sizes, Iced Tea and a Zero-Sugar Option
Most Mogu Mogu comes in a 320ml bottle, the easy single-serve size for a lunch bag or a first try, with a larger 1 litre bottle once you have found a flavour you love. The range stretches a little wider too. There is a Mogu Mogu iced tea line in lemon and peach for something less sweet and more thirst-quenching. Like most fruit drinks the original is sugar-sweetened, so if you would rather avoid that there is also a zero-sugar version in summer berries and tropical delight. Which you reach for comes down to taste and the occasion.
How K-pop Helped Make Mogu Mogu a Phenomenon
Whilst Mogu Mogu has only reached the UK relatively recently, it is already very well known across Asia, making many appearances in Korean media and even K-pop too. Sappe, the brand's maker, has sponsored the hugely popular variety show Run BTS and placed the drink in the 2023 Netflix K-drama Crash Course in Romance. In 2024 Sappe took this a step further, naming the thirteen-member K-pop group SEVENTEEN as Mogu Mogu's first ever global brand ambassador, fronting a worldwide campaign called "Sip Chew Feel Mogu Mogu."
All this has contributed towards Mogu Mogu being more popular than ever on platforms like TikTok and YouTube, with many people trying flavours and reacting to the chewy texture. Much as bubble tea spread across the UK a few years earlier, the novelty of chewing a Mogu Mogu drink remains a point of intrigue and is hugely popular to this day. Between the K-pop campaigns and the social-media buzz, a long-standing Thai drink has become a genuine Gen Z phenomenon, and it sits comfortably next to other Asian imports like Milkis, the Korean cream soda, for anyone curious about more unusual drinks from other parts of the world.
Common Questions About Mogu Mogu
What is Mogu Mogu?
Mogu Mogu is a Thai fruit drink that contains chewy cubes of nata de coco, a coconut jelly. It mixes fruit juice with a soft, chewable texture, so it is often described as part drink, part snack.
What is the jelly in Mogu Mogu?
The cubes are nata de coco, a chewy jelly made by fermenting coconut water. It has a firm, springy bite and takes on the fruit flavour of the drink it sits in.
Is Mogu Mogu vegan?
The jelly is made from fermented coconut water rather than gelatine or any other animal product, so Mogu Mogu is suitable for vegetarians and vegans. Checking the individual bottle is still sensible.
Is Mogu Mogu halal?
Mogu Mogu is halal certified, and because the jelly comes from coconut water rather than animal gelatine, there is nothing obviously unsuitable in it. For complete certainty, look for the certification mark on the specific bottle.
What does Mogu Mogu taste like?
It tastes like a light, sweet fruit juice, with the added chew of the coconut jelly cubes. The flavour is gentler than a fizzy drink, and the texture is the part most people remember.
How do you drink Mogu Mogu?
Shake the bottle first so the jelly is spread evenly, then drink it as you would any juice, chewing the cubes as they come through the wide bottle neck. It is best served chilled.
Is Mogu Mogu connected to K-pop?
Mogu Mogu has strong K-pop ties. Its maker, Sappe, has marketed it heavily through Korean media, sponsoring the variety show Run BTS and featuring in the 2023 K-drama Crash Course in Romance. In 2024 it named the group SEVENTEEN as Mogu Mogu's first global brand ambassador for the "Sip Chew Feel" campaign.
More Asian Drinks
- Browse the full Mogu Mogu range.
- Explore more imported drinks, from Korean sodas to Thai favourites.