About 7 Days
7 Days is the leading brand from Chipita, the Greek bakery company founded in Athens that grew into one of the largest snack-bakery operators in Europe and the Middle East. The brand was acquired by Mondelez International in 2022, joining the same parent company that owns Cadbury, Milka, Oreo and Toblerone. 7Days products are sold in over 50 countries, with particularly strong distribution across Europe, the Middle East (where Almarai is the local licensing partner), and through major importers into the USA, UK and Canada. The brand is best known for the soft-baked filled croissant format, although Chipita also produces 7Days bread chips, cookies and other bakery snacks.
The format is built around individual-wrapped portability: each 60g to 80g croissant comes in its own sealed packet with a long shelf life, designed to be packed into lunchboxes, eaten at breakfast with coffee, or grabbed as a mid-afternoon snack. The bakery-soft texture is maintained through the packaging without preservatives that affect the eat. The Double Max line is the brand's signature innovation: two different fillings combined in a single croissant.
The 4 7Days croissants we stock
Each croissant is individually wrapped in the standard pack size.
| Croissant | Profile | Best for |
|---|---|---|
| Chocolate | Soft croissant filled with chocolate cream (cocoa powder, milk, sugar and vegetable fat base). The brand's most popular variant globally | Chocolate breakfast fans, first-time 7Days buyers, the universal default |
| Vanilla | Soft croissant filled with vanilla cream (sugar, dairy, vanilla flavour). The cleaner-flavour alternative to the chocolate | Vanilla pastry fans, anyone who prefers milder flavours at breakfast |
| Strawberry & Vanilla | Soft croissant filled with a strawberry-and-vanilla cream blend, real strawberry content in the filling. Brighter and fruitier than the standard variants | Fruit-flavour pastry fans, summer breakfast use, anyone wanting variety |
| Cocoa & Vanilla Double Max | The signature Double Max format: two distinct fillings (cocoa and vanilla) in a single croissant. Larger format (80g) than the standard line | Anyone who wants the most-filling 7Days variant, sharing or larger appetite |
Ingredients and allergens
Representative ingredient list for 7Days Croissant with Chocolate Filling:
Wheat Flour, Palm Oil, Sugar, Water, Nonfat Dry Milk, Dextrose, Glucose Syrup, Sunflower Oil, Yeast, Mono- and Diglycerides of Fatty Acids, Iodized Salt, Ethyl Alcohol (preservative), Artificial Flavor, Polyglycerol Esters of Fatty Acids, Dried Egg Yolks, Calcium Propionate (preservative), Cellulose Gum, Potassium Sorbate (preservative), Cocoa, Lactose.
Allergen profile: contains wheat, milk and eggs as direct ingredients across all products. May contain traces of peanuts, tree nuts, soy and sesame from shared facility production. Not vegan (contains dairy and egg). Not gluten-free (contains wheat flour as the primary structural ingredient). Not formally halal certified for the UK market. Contains palm oil, which some shoppers avoid for sustainability reasons. Marketed as GMO-free. The recipe uses ethyl alcohol as a preservative, although the alcohol bakes off during production; halal-keeping shoppers should consult their preferred scholar's guidance on baked-off alcohol if this matters to your observance.
Who 7 Days is for
Breakfast and lunchbox buyers: the individually wrapped format is designed for grab-and-go use. Pack one in a lunchbox or eat one with morning coffee. The shelf life works for pantry storage.
Continental European pastry fans: 7Days are popular across Greece, Cyprus, the Balkans and the Middle East as a daily breakfast staple. UK shoppers who travel in those regions will recognise the format immediately.
Middle Eastern diaspora UK shoppers: 7Days has wide distribution through Almarai across the Middle East and is a familiar pantry staple in many Middle Eastern households. UK supermarkets stock a subset of the range but the deeper catalogue is hard to find.
Sweet pastry buyers wanting variety: the four flavour variants give a reasonable spread without overwhelming. The Double Max in particular is the format-defining innovation worth trying at least once.
Office and convenience-snack buyers: the individual wrapping makes 7Days ideal for desk drawers, picnic baskets and travel snacks. No mess, long shelf life, no refrigeration needed.
Buy 7Days croissants online in the UK
All 4 7Days croissants stocked. UK supermarket distribution is limited, although Tesco and the Co-op occasionally carry the headline Chocolate variant. The deeper catalogue including the Strawberry & Vanilla and Double Max variants is rarely on supermarket shelves and moves primarily through specialist European and Middle Eastern food importers. Build the basket past £20 to qualify for free UK delivery. Mix the four variants for a tasting set, or stock up on a single favourite for the pantry. Orders placed before our daily cut-off are dispatched the same working day.
7Days croissants UK: frequently asked questions
Who makes 7Days croissants?
7Days is a brand from Chipita, the Greek bakery company founded in Athens. Chipita is now owned by Mondelez International (the same parent company that owns Cadbury, Milka, Oreo and Toblerone), having been acquired in 2022. Production is at Chipita-operated facilities across Europe, with regional manufacturing partnerships in the Middle East (Almarai). The brand is sold in over 50 countries with the same recipe and format across markets.
Are 7Days croissants halal?
7Days croissants sold in the Middle East through Almarai typically carry halal certification on the local packaging. 7Days croissants imported into the UK from European production lines do not carry formal halal certification on UK packaging. The recipe uses ethyl alcohol as a preservative (although it bakes off during baking, opinion varies among halal authorities on whether residual alcohol content matters). Halal-keeping shoppers who require certified labels should verify the country of origin printed on the back of pack and look at our halal sweets range for certified alternatives.
Are 7Days croissants vegetarian?
Yes, the 7Days croissant range is suitable for vegetarians. The recipe contains wheat flour, palm oil, sugar, milk, dextrose, glucose syrup, sunflower oil, yeast and dried egg yolks as direct ingredients. No meat, fish or animal-derived ingredients beyond standard dairy and egg. Not vegan because of the dairy and egg content. Not gluten-free because of the wheat flour. Some Mondelez markets are increasingly developing vegan and gluten-free variants of European bakery brands; verify the individual pack for the most current dietary information.
What is 7Days Double Max?
Double Max is 7Days' signature larger-format croissant line, distinguished by having two different fillings combined in a single 80g croissant. Standard variants include Cocoa & Vanilla, Vanilla & Sour Cherry, Vanilla & Strawberry, and Cocoa & Coconut. The "Double" refers to the two-filling format; the "Max" refers to the larger size compared to the standard 60g 7Days croissants. The format is the brand's most distinctive innovation and is unusual in the wider individually-wrapped croissant category.
Where else can I buy 7Days in the UK?
7Days has limited UK supermarket distribution. Tesco and the Co-op occasionally carry the headline Chocolate variant, and some larger Asda and Sainsbury's stores stock the brand in their European or world-foods aisles. The deeper catalogue (Vanilla, Strawberry & Vanilla, the Double Max range, the bread chips line) is rarely on supermarket shelves and moves primarily through specialist European food importers, Middle Eastern grocers and online retailers. Amazon UK stocks the range via third-party sellers.