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90s Sweets You Forgot Existed: Which Retro Sweets You Can Still Buy in 2026

Think your favourite 90s sweets are long gone? Many were only renamed or quietly revived. Here is what really happened to each, and which you can still buy today.

Assorted chocolate and snacks on a 90s store shelf including discontinued Opal Fruits, Marathon and Campino.

If you grew up clutching pocket-money coins on the way to the corner shop, the 1990s sweet aisle is a powerful memory, but it does not have to stay that way, since quite a few of those treats are still around today. Plenty quietly disappeared, discontinued or renamed, but others were brought back by popular demand and are still on sale if you know where to look. What follows is an honest tour through the old-school 90s sweets worth remembering, sorted by what actually happened to each one, alongside the retro classics you can still get today in our retro sweets range.

Facts About 90s Sweets You Might Remember

  • Several 90s favourites were never discontinued at all, only renamed. The best-known are Marathon, now Snickers, and Opal Fruits, now Starburst.
  • A few were axed and later revived after public outcry, with Wispa the most famous example.
  • Some 90s sweets have been discontinued for good, including Tooty Frooties and Cabana.
  • Because so many were discontinued and then revived, 90s sweets are among the most fondly remembered, and more are quietly returning each year.

The 90s Sweet Aisle

The 90s were a golden age of pocket-money sweets, when a pound went a long way and the choice felt dizzying. There were Drumstick lollies and Refreshers chews, Wham bars that fizzed against your tongue and Love Hearts with their little printed messages. Fruit Salads and Black Jacks were sold loose for pennies, Dip Dabs and Sherbet Fountains turned eating sweets into a small event, and Push Pops and Hubba Bubba kept you busy for an entire afternoon. Then there were Parma Violets, which still divide opinion to this day. Most of them survived, though, and a good chunk still live on in any decent retro sweets selection.

90s Sweets That Were Simply Renamed

Two of the best-loved sweets never actually left. Marathon, the chocolate, peanut and nougat bar, was renamed Snickers in the UK in 1990 to match the name used in the rest of the world. The bar itself did not change, only the wrapper, so the Marathon you remember is still in your nearest shop under a different name. Opal Fruits went the same way in 1998, becoming Starburst as part of the same global rebrand. The chewy fruit squares are identical, which is why the Opal Fruits name still triggers such fierce nostalgia even though the sweet itself never disappeared.

Popular 90s Sweets That Came Back

Some sweets really were discontinued, then returned because shoppers refused to let them go. Wispa, with its distinctive bubbly chocolate, was pulled in the early 2000s before a sustained public campaign brought it back in 2007, and it has stayed on sale since. You will find the Wispa bar among the Cadbury classics today. Ice Cream Chewits, a flavour of a sweet that never went away itself, was discontinued and then reinstated in 2016, and the wider Chewits range is still going strong. Campino, the fruit and cream boiled sweet, is another that has reappeared after being declared lost, proof that discontinuation is not always permanent.

Assorted sweets including Opal Fruits, Chewits and a Lucky Bag on a counter with pocket money coins alongside.

90s Sweets That Are Genuinely Gone

Others have not been so lucky. Tooty Frooties, the chewy fruit sweets in the yellow bag, were discontinued by Nestlé in 2019 despite a loyal following. Cabana, an adventurous coconut and cherry bar from the 80s, vanished early and never returned, even after petitions to revive it. Fry's Five Centres, a chocolate bar with five different fruit fondant centres, had faded out by the 90s. The Texan bar, all nougat and toffee, was withdrawn in 1984 and only briefly revived as a nostalgia product in 2005. These are the ones that really do live only in memory now.

Which Retro Sweets Are Gone, Renamed or Still Here

For a quick snapshot of the sweets you are most likely to remember, the table below lists each one, what became of it, and whether you can still get it today.

Sweet What happened Can you still get it?
Marathon Renamed Snickers in 1990 Yes, as Snickers
Opal Fruits Renamed Starburst in 1998 Yes, as Starburst
Wispa Discontinued, revived in 2007 after a campaign Yes
Ice Cream Chewits Discontinued, returned in 2016 Yes, when in stock
Campino Discontinued, later reappeared Sometimes
Tooty Frooties Discontinued by Nestlé in 2019 No
Cabana Discontinued in the 1980s No
Texan bar Withdrawn in 1984, briefly revived in 2005 No

90s Sweets You Can Still Buy Today

A huge number of the sweets that defined a 90s childhood are still made today, even if they have drifted out of the big supermarkets. Drumstick lollies, Refreshers, Wham bars, Love Hearts, Fruit Salads, Black Jacks, Dip Dabs and Sherbet Fountains are all readily available in dedicated retro sweets shops rather than on a high-street shelf. If you would rather graze across a few favourites at once, a build-your-own pick and mix is the closest thing to that corner-shop paper bag, with the Chewits you remember still rolling off the line too. The nostalgia is real, but in most cases the sweets are only a click away rather than lost to history.

How to Track Down Your Childhood Favourites

If a particular sweet has slipped off the supermarket shelves, you usually have three routes. A dedicated retro sweets range is the obvious first stop, since specialist sellers keep the classics in stock long after the big chains have moved on. A pick and mix lets you gather a handful of favourites in one go, the closest thing to the old corner-shop paper bag. And for sweets discontinued here but still made elsewhere, the import shelves are worth a look, since a fair few British and global favourites turn up in American and imported sweet ranges. Between the three, most childhood cravings can be satisfied without a time machine.

How So Many 90s Sweets Disappeared

Like fashion, tastes move on, and a sweet that sold well in 1995 does not draw the same interest on a modern supermarket shelf. Brands also consolidate, trimming back ranges after takeovers, so quirky one-off bars are the first to go. More recently, rules around how high-sugar products can be promoted have pushed manufacturers to focus on their biggest sellers and quietly drop the rest. None of that is unique to the 90s, but that decade produced so many experimental sweets that its losses are the ones people feel most keenly. The saving grace is that nostalgia sells, and brands have realised there is real money in reviving products people grew up with. That is why revivals and limited-edition comebacks have become so common, with discontinued Cadbury lines like Dream, Fuse and Marble resurfacing for limited runs.

Common Questions About 90s Sweets

What 90s sweets have been discontinued?

Genuinely discontinued 90s-era favourites include Tooty Frooties, axed by Nestlé in 2019, along with older losses like Cabana and Fry's Five Centres. Many others that people assume are gone were actually renamed or are still being made, so it is worth checking before writing one off.

Did Opal Fruits become Starburst?

Opal Fruits were renamed Starburst in the UK in 1998 to bring the brand in line with the name used internationally. The sweets themselves stayed the same, so if you miss Opal Fruits you are really just missing the old name.

What was Marathon renamed to?

Marathon was renamed Snickers in the UK in 1990. It was the same chocolate, peanut and nougat bar throughout, just rebranded to match the name used in other countries, so it has never actually left the shelves.

Why was Wispa discontinued and then brought back?

Wispa was pulled in the early 2000s, but a sustained public campaign from fans pushed Cadbury to bring it back in 2007. It has remained on sale since, and is one of the clearest examples of a sweet returning purely because shoppers asked for it.

Can you still buy retro 90s sweets?

Plenty of them, yes. Classics like Drumstick lollies, Refreshers, Wham bars and Love Hearts are still made, even if they are hard to find in supermarkets. A dedicated retro sweets range or a pick and mix is the easiest way to track down the ones you grew up with.

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